where are you ranking?
Why Wouldn’t You BUY Established
Buy established websites to give yourself that immediate boost
Use it or Lose it my Friend!
By actively looking to buy established websites you can take advantage of the fact that they have already built up a track record and this, in turn, saves you from being required to do all of the initial groundwork that is often painstaking and tedious to say the least. However, there are several other reasons as to why you should buy established websites and several of them are discussed below. It is important that you simply do not rush in and purchase one that looks good on the surface as this can easily lead to fingers being burnt.
Buy established websites to get their PR.
It makes sense to buy established websites when their site is pretty poor looking, but actually has a high PR as it will take very little work on your part to improve its looks whilst still getting the benefit of the PR. This is particularly helpful when you are looking at a niche so check out the all important keywords, examine the sites that then appear on the results pages and simply make an offer to buy one. A high PR number means the website will appear higher on the search engine results pages so if your budget allows it do try and buy established websites that are as high as possible.
Buy established websites to get their email list.
Link to Link to Link
Linking Makes Your Website Go Round
Another common reason why people look to buy established websites is to take advantage of a mailing list that they own as these lists in the world of online internet marketing can be extremely useful to say the least. What this means is that when looking to buy established websites do pay attention to see if they have an option to subscribe for anything and then check out how popular the site has been in order to get a rough idea of how big the list could be.
When you actually buy established websites that have mailing lists it then makes sense to try and monetize it yourself as it is full of people that already have an interest in what you are doing and saves the hassle of doing so personally. It is easy to compare the cost of purchasing the site and its email list with the money that would have to be invested in building it up yourself to see that from a budget point of view buying the website is always more cost effective.
Buy established websites that are falling short of their potential.
POUNCE on OPPORTUNITY
Whilst one option is to buy established websites that need updated or have been neglected there is another option, which is to buy established websites that are making money, but not to the level that they should be if done correctly. This does give the potential buyer a real chance of getting a bargain so before you buy established websites do carry out some homework first in regard to what the sales currently are compared to what you believe they should be. This will allow you to buy established websites at a fraction of the price of those earning more money but with some subtle changes you too can start to make more cash from it.
Where to buy established websites.
Oh Where Oh Where Are The GREAT Websites?
If you wish to buy established websites, then there are various places you can check out in order to see what is currently available. The most popular marketplace is currently Flippa where there is the option of either buying right now or taking part in an auction just like other auction websites currently online. By buying established websites from places such as Flippa you will be able to give yourself some protection when making the purchase and this is certainly advisable rather than private purchases unless other safeguards are put into place.
Those are, therefore, some of the main reasons why you may wish to buy established websites and it is certainly the case that if you have the budget available it is something that is worth considering. By being able to buy established websites you can save yourself a lot of problems and will be able to take advantage of their current visitors and subscribers to an email list, but do remember to know what is a fair price and do not overpay or it will be harder to recoup your outlay in a short period of time.
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Written by: Andrew Kelly