where are you ranking?
An Aged Wine is Fantastic if You Know What You’re Tasting
Don’t Kid Yourself – All Aged Domains Aren’t Equal
There is more to buying aged domains than merely selecting one you like
CLOSE YOUR EYES AND PICK ONE!
When it comes to buying aged domains there are a number of points that must be examined before any purchase is actually made. Whilst there is always the chance that one name will leap out of the crowd as appearing to be the best one to buy this is not always the case so the following points will hopefully make it that bit easier when it comes to buying aged domains for the novice.
Why is buying aged domains such as good idea?
The simple reason why buying aged domains is such a good idea is that they are loved by search engines and this, in turn, means they tend to rank higher than brand new ones that are targeting the same keywords as they have a better page rank. The benefit that buying aged domains then gives to you is that they should then rank higher quicker than brand new domain names allowing you to reap the financial benefits of appearing on that all important first page.
You want to get noticed faster right?
When buying aged domains make sure they are not dropped.
A Screw Up Waiting to Happen
Perhaps the most important thing to look for when buying aged domains is that they have not been dropped at any point in their history. What is meant by the term dropped is that the domain name has not been allowed to expire by its previous owner because if it has, then you may find its page rank is going to drop quite considerably when Google do their next update.
In order to check this when buying aged domains it is worth visiting the website www.domaintools.com as this is entirely free and will be able to confirm the history of the name in question including whether or not it has indeed been dropped at some point. Checking this is extremely important as buying aged domains that have previously expired will mean purchasing something that, from the SEO point of view, is of less value than one that has never been dropped.
INTERNET WEBSITE SERVICES CUSTOM WEB DESIGN SITES WITH AGE ARE FABULOUS – But NOT if they are dropped! Okay?
Check the page rank when buying aged domains.
Let Your SEO/Keyword/Marketing Expert Research First
Aside from whether or not it has been dropped you must also check out the page rank when buying aged domains as this is something that can actually be faked by a number of people. The reason why it is faked is because people know that the better the page rank the higher the price they can ask, but as like before there are checks that can be carried out when buying aged domains to see as to whether or not the PR is genuine.
Basically all that is required is for you to go to Google and enter a search that looks like info:http://www.thedomainname.com and hit search before looking at the results. The key part is the domain name that sits in first place because if it does not match the domain name you searched for, then you have a false page ranking. Why is this so important when buying aged domains? The answer to this is that the page rank has been faked by people redirecting traffic from the site that does have that PR to the one you are interested in buying, but as soon as the purchase is completed the traffic is diverted away and the result is a domain name that has a PR of zero and this is pretty much worthless to you.
NADA-NOTHING MY FRIENDS!
It can also be worthwhile checking if the internal pages also have a PR ranking when buying aged domains and the reason for this is it makes the SEO job so much easier. To do this download a Firefox plugin called SEO Quake and do a search with the terms site:http:// and check the results for each individual page for the site in question.
Backlinks are important when buying aged domains
BACKLINKS DRIVE PEOPLE BACK TO YOU
One final aspect that need to be looked at when buying aged domains are backlinks and it has to be said that quality always wins over quantity so do not be overawed by a domain name that appears to have thousands of links as a number of them may be useless. Instead, it is better when buying aged domains to get those that have several links to other websites that have a high PR as this will be far more beneficial when it comes to ranking.
MAKES SENSE RIGHT?
Why is it important to get several good quality backlinks when buying aged domains? The reasons for this is that if you just have one quality link and it is removed for some reason, then your domain name will drop like a stone almost instantly. However, should you have more than one, then your site will still survive and allow you to build other quality backlinks yourself to supplement it.
In conclusion, buying aged domains requires a certain degree of groundwork on your part in thoroughly checking out the names and confirming that they do indeed have the links and PR that they appear to do initially. By buying aged domains you can get results quicker, rank higher faster, and use all of the hard work that was put into the name by the previous owner making your life easier as a result.
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Written by: Andrew Kelly