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Creative design is also known as graphic design and is the art of creating the appropriate aesthetics to suit your business model. This field includes corporate branding, website design, creating print designs and getting them printed to the highest quality. In other words, creative design refers to the creative visual spectrum by manipulating colors and shapes to form a different and unique visual effect. This is applied in different fields but currently this term refers to the designs generated in the computer.
It is the quality of the creative design that sets apart your business among the huge range of competitors and gives an authority, professionalism, and approachability to your business model.
Creative design is found almost in every aspect of the business world all around us. We see them in the cover of magazines, in newspapers, ads, and everywhere. The common forms of creative design include logos, business cards, websites, book design, brochures, billboards, packaging of products, posters, layouts of newspapers and magazines, and much more.
The most common elements applied in creative design industry are shapes, colors, lines, type, texture, and illustration. Let us discuss each of these in detail.
Shapes: From the modern logos to the ancient days pictographs shapes are the source of creative design. These are used to form layouts and to create patterns. With the recent software used for the creative designs, it is even easier to manipulate these shapes and create various new forms of designs.
Lines: Lines are applied to direct visibility, divide space, and to create new forms. At a basic level, lines are meant to differentiate contents of a newspaper, magazine, or a website design. The other forms of lines are horizontal, zigzag, curved, dotted, etc. Grid system in creative design is the way the contents are organized in a page using various combinations of rows, columns, margins, and guides. Grids are used to create a consistent feel and look. Whereas; wireframes are simple drawings of lines to indicate the placement of the elements in a webpage.
Color: This is another significant element of creative design or graphic design. This is added to bring a dramatic change to the whole appeal and to evoke emotions. One must understand the properties of colors including color separation.
Type: This includes size of font, style, color, alignment, as well as spacing. This can be further taken by the applying it to create various images and shapes.
Photography and Illustration: A creative design can be made successful by a powerful image. Hence photographs, artworks, and illustrations are used to support ideas, narrate stories, and to get the attention of the audience.
Texture: Texture refers to the original surface in which a design is created. In other words, it refers to the appearance of the creative design. Selection of the texture of the final product in which the creative design is displayed makes a huge difference to the entire look of the product.
Creative designers or graphic designers create their designs with painted, drawn, photographed, or images that are computer generated along with the designing of various forms of letters to create the different typefaces that are normally found in TV ads, movies, magazines, menus, books, etc. Creative design is a part of our daily lives ranging from wrappers of gums to huge billboards or dresses and plays is huge role in organizing, stimulating, locating, identifying, or attract attention to the intended product or brand.
There are different types of creative design tools that designers work with and the basic tools are typography and image.
Type-Based Designs: Words or texts play a very huge role in conveying a message. The design of the words in a creative design is as important as what they convey. Typography is designed by printed words. Typography as well as handmade letters serve as a huge communication means to grab the viewer’s attention on an advertisement or poster, identify the name of the product on a truck or a package, and offer running text as in a book. Creative design experts are extremely good in presenting the required information in the form of a print, sign, packaging, or film. The type-based designs also involve in various other aspects such as underlined texts, bold texts, size, typeface, margin, color, spacing, and much more.
Image-Based Designs: Creative design experts create images that communicate and represent the ideas of the client and his company. Image plays the key role in kindling different emotions in the viewers and creates an impact about the products. The response of viewers is totally based on their associations, personalities, and prior experience. The image carries the entire message when there are only few words or no words at times to represent a brand.
Combination of Image and Type: Creative design also involves in the combination of typography and images to project a business or product. Hence the designer is challenged to strike a proper balance between the image and text to create the required impact on the viewer.
Symbols and Logos: Logos and symbols are information that is presented in a very condensed form and are an abstract depiction of the product or company. Logotypes are identifications of corporate. Some of the identifiers are combination of logotype and symbol or hybrid.
There are many positives to the creative design industry. The flexibility offered by the design software has been a huge revolution in this industry and has resulted in an entire new range of creative design ideas. It enables eases the planning, scaling, and how the end product or design appears even before it is created and required changes can be made without any loss.
However, the disadvantages of creative design could be the usage of software versions, which has several advantages. These software have some basic structure or set of designs, which bound to repeat after certain usages. This could create confusions in creative designs of different companies appearing similar. Any clashing of materials or chemical imbalance cannot be identified in the latest technologies of creative design industry.
The industry of creative design offers various career opportunities to individuals with perfect knowledge and experience and allows them to work on their own as a freelancer or to join the huge industry of graphic designers and find their successful career path.
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Written by: Andrew Kelly