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How to Develop a Great Results Driven Website
While many webmasters are perfectly comfortable delving deep into the coding of their websites, confident – or simply don’t have the time or inclination to play behind the scenes to create a good results driven website.
Those who prefer to leave coding to the professionals have a difficult decision to make. Do they rely on basic, free site designs such as those offered on the WordPress platform, or do they shell out for a professional designer to come up with a more user-friendly and attractive front end for their sites?
Webmasters who understand their business will know that this is a huge decision. The look and feel of a website can dramatically affect sales, clicks and conversions, and penny pinching with a WordPress theme can be extremely damaging to the long term success of a site.
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Fortunately, as long as you put in a little groundwork and figure out exactly what you want in advance, it doesn’t have to cost the earth to hire a web designer to create the perfect customized theme for your site. In fact, it should cost you no more than $100 and a few hours of your time to get a beautiful, user-friendly and high converting site. Here’s how…
Do Your Homework
Have you ever tried to give directions to a web designer by email? It’s not always easy to get your point across, and the results are often less than satisfactory. It can be almost impossible to accurately convey your vision for your new site to a contractor. The ideas that are crystal clear in your mind can be difficult to put into words.
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A great way to avoid disappointment – and the expense of returning for a second attempt – is to research sites in your niche before even approaching a designer to create your theme. Take a look at the leaders in your niche, and take screenshots of the things you like about their designs. You can use Jing to add notations to your screenshots, offering visual examples of exactly what features you want your theme to include.
Once you’ve collected enough screenshots to build an accurate picture of your vision it’s time to find yourself a great designer.
You never know what model you’ll like until you try
Try Us – You’ll Like Us
Once you have a firm, clear idea of how you’d like your WordPress theme to look and feel it’s time to find a great designer who can transform your vision into a good results based website. Here is where the Internet comes into its own. In recent years we’ve seen an explosion of freelancing sites that bring employers and freelancers together. Elance, Freelancer and oDesk are just a few of the more popular sites you can use to find a great designer.
The trick here is to find a designer who can show examples of his or her previous work. Only by checking out examples of sites designed by your potential freelancer can you tell if they know what they’re doing. You can usually filter the search results in online marketplaces to exclude candidates who have no work history.
Know Your Budget
Your Pennies Count
This should go without saying, but you should set a firm budget before the project begins. Many freelancers like to charge by the hour, but from your point of view it’s much better to set a total budget for the project, no matter how long it takes. You can specify your budget in every online marketplace, filtering out those freelancers who set their rates higher than you’re willing to pay.
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BE CLEAR AND YOU’LL GET EXACTLY WHAT YOU WANT!
Once you’ve found a designer who seems capable of creating a WordPress theme (or better, modifying an existing theme to reduce costs) you need to communicate the vision you have for your new site. This is key and it’s where most problems occur.
KNOW EXACLTY WHAT YOU WANT AND COMMUNICATE IT CLEARLY!
As mentioned above, the best way to get across your ideas is with crystal clear visual examples. You should send your screenshots to your new designer and explain exactly how you’d like to proceed. Want a lead generation box in the top right corner of your homepage? Send a screenshot of a site that already has it, with exactly the same design that you’d like for your own site.
The key is to leave as little scope for confusion and misunderstanding as possible. By offering concrete examples of the features you’d like you can boil down your vision to ‘I want this. Build it.
Enjoy Your Theme
Get Passionate – Get Happy
As you can see, this article boils down to a fairly simple point. If you want to hire somebody to design a good results driven website you need to work out your vision ahead of time and then communicate it precisely. In custom web design there is little room for miscommunication. Be clear, and give examples. That’s how you get the theme you want.
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Written by: Andrew Kelly