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Effective communication normally involves the presentation of information in a lively format that makes it more appealing and interesting. Normally, the best way to achieve this is by making the information presented as visually attractive as possible. This is essentially what is involved in graphic design. From colorful T-shirts to brochures, logos and banners, the applications of graphic design are practically boundless.
This said, it important to note that many people, in spite of the fact that they come into contact with graphic design products every day, still do not know what graphic designing is all about. By definition, graphic design is a visual solution that combines text and pictures in the presentation of information. The objective of a graphic designer is usually to create something that will draw the interest and attention of viewers while at the same time serving functionally by conveying information.
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In case you are wondering about the scope of work that is done by custom graphic designers, you will most probably find that this scope extends far beyond what most people tend to believe. Some of the most common areas that feature graphic designs include posters, magazines, logos, advertisements, T-shirts, flash animations, web banners, PowerPoint presentations, DVD covers and many others.
The subsequent parts of this article will be dedicated to a discussion of some of these areas in deeper detail so as to shed even better light on the subject of how graphic design is applied in everyday life. The following are the main ways in which graphic design is applied today;
- In the entertainment industry
Within the entertainment industry, graphic design has many diverse and different applications. For instance, the bulk of the work involved in the creation of comic books involves graphic designing since it is a compilation of cartoon characters and text which, by definition fall within the scope of graphic design.
Another example of how graphic designing is used in the entertainment industry can be seen in the movies. The opening and closing credits that are normally displayed at the start and the end of movies respectively are made by graphic designers. Within the movies themselves, graphic design is employed to add more scenery and push a particular point home.
- In textbook designs
Some textbooks cover subjects which require visual aids in their expressions. Subjects like math and science involve graphs and other diagrams and as such, textbooks on these subjects will need illustrations of the same. These illustrations are provided by graphic designers who use specialized professional software and applications to come up with the same. Other books such as atlases are almost entirely produced by use of graphic designing tools.
- Information design Magazines, newspapers, blogs, documentaries and scientific journals usually contain useful information that is sorted out and presented in a manner that is visually attractive.
Other visual aids such as pictures and photos may also be added to improve the appearance. All of the above are termed as information design, a subject that is within the scope of graphic design. It is important to point out here that the term graphic design is normally used in everyday language to cover a wide range of applications that call for the inclusion of graphics.
According to the specific tasks that are involved in the creation and presentation of attractive information, graphic design can be broken up and broadly divided into the following categories;
– Visual arts
This is the use of visual art skill to create or to generate graphic elements that area supposed to be used in the design. The graphic elements can be created using traditional methods such as drawing, painting or photography or they can be digitally generated using computer based applications. The generation of these graphic elements is a vital step in graphic design and is one of the main things that graphic designers do.
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- Page layout
Page layout in graphic designing is concerned primarily with the arrangement of content on a page. Structured page design is one of the key considerations that makers of print publications are forced to make. Magazines, newspapers and blogs all require attractive and orderly content and the creation of the same is in the scope of page layout. Activities such as the correct placement of images on the page, text layout and the style that is used all fall within this area.
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- Interface design
The look and feel of software, application or even a webpage will contribute significantly to its success. People will always love an attractively designed website or application. The creation of the look and feel of the website or software is the work of a graphic designer whose work is to make the user interface as attractive as possible while still remaining efficient.
For instance, when building your ELITE CUSTOM DESIGN INTERNET website, you will need to have attractive themes for the pages and for the creation of such themes, you will need the help of a graphic designer. It is for this reason that you will find many custom web designers and software developers prefer to work with graphic designers on their projects.
Another element of graphic design that needs to be examined in order to get a better understanding of the subject is the kind of tools that are normally used by graphic designers. The first and most important of the graphic design tools is the mind. A good graphic designer needs to be creative and to have sound judgment. While one can sharpen the two through training, the best way to mature them is through experience. This is why graphic designers who have got vast experience in the field are more likely to come up with better designs than their less experienced counterparts.
Another tool that is important to the graphic designer are the tools of presentation. Most graphic design works today are created using digital design tools such as desktop publishing solutions. There are also a number of specialized software applications available today that have been designed to be used by professional graphic designers. However, there are also a number of les specialized software that can be used by laymen.
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Written by: Andrew Kelly