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Have You Got a Nice Package?
A quality packaging design communicates with the customers about different features of the product in the best possible manner. The most important aim is to attract the attention of the customers and it should prepare the customers to make a decision in favor of a product.
A great number of creative people have been working in this field with lot of passion and enthusiasm and they have been motivating the customers to purchase products with quality designs. At the time of analyzing the success stories of big brands it can be found that packaging designs played a very important role in making the brand successful.
The importance of packaging
Packaging is Powerful
Once a customer makes a favorable decision about the functional aspects of a product, it is the packaging design that makes all the difference at the time of purchase. Sometimes quality packaging becomes the most important aspect in making a purchasing decision.
A great product with an inferior packaging design will not catch the attention of the people. The aesthetic appeal of the design plays an important role in making the concept of packaging customer oriented. Various studies have shown that 70% of the purchasing decisions are made at the time of visiting the shops and that clearly indicates the importance of the packaging design.
Grabbing the attention of the browsers in a supermarket at the first sight makes a design successful. That does not mean that a design should be pompous and colorful. It may not serve the purpose. The important thing is that the message should be communicated in a clear and loud manner.
Think about it! People Buy With Their Eyes All the time. If something LOOKS nice you’ll buy it!
The role of a packaging designer
Everyone Has A Purpose
Different companies have been making use of various methods to make impressive packaging designs. A quality designer can make or break a product because a design that is not accepted by the customers, will affect the sale of a product in an adverse manner. Successful designers will make use of technologies like block merchandising to make the individual pack look bigger than actual size.
The primary responsibility of a designer is to make the product stand out among other products and he/she will make use of the methods like visual equities. In order to create visual equity a designer will make use of tools like name, color, illustration and shape. These icons will grab your attention from a fair distance. The role of a packaging designer does not stop with that. He/she will have to make further inroads into the minds of the customers with proper communication about the features of the product like price, size and other related matters.
How does a packaging design works on a rational level?
Different approaches will be adopted for different products. The functional qualities such as size should be communicated to the customers in the best possible manner and a creating a sudden impression should be the primary goal. The message about the price should also be handled with great amount of care and attention. As far as a food item is concerned the manner in which the information about the ingredients is presented, deserves special attention. The entire concept should be based on the customer friendly attitude. A quality packaging designer will give utmost importance to the relation between the pack and the product proposition. The package should go in complete harmony with the product proposition to make a good impression in the minds of the customers.
The emotional dimension
People Buy on Emotion
Great packaging design concepts assert the fact that the rational approaches will have to be complemented with emotional dimensions. The way in which the social obligation of the product is presented in a packaging design, assumes great importance.
The emotional appeal of a packaging design needs to be worked out well and it should be presented in a relevant manner to create a good impression in the minds of the customers. A great designer will apply all his skills to create a unique and lasting image of the product in the minds of the people.
We know how to get the emotional connection so your target audience is putty in your hands!
Packaging design and brand image
What’s Inside Never Matters
Some the world famous brands have shown the world the real importance of packaging design. It will be impossible to think about these products without giving attention to the packaging design. In fact, the initial thought that will be crossing the minds of the customers will be about the packaging design.
Some of the leading chocolate brands can be cited as examples. What does that indicate? The packaging design adds real value to the product and sometime surpasses the product itself. In such cases the packaging becomes the brand and that shows the true value of a quality design.
The packaging design concepts have undergone tremendous amount of transformation in these days because of the cut throat competition and innovative ideas. It can also be said that the quality of the packaging design separates great brands from local products.
The features of a great packaging design
If Looks Could Kill – You’d Be loaded
The competition will force a designer to resort to methods which help him to outthink others. That can result in over-design and the product will suffer. A great packaging design will give importance to an optimal balance between factors like rational approach, emotional appeal and aesthetic sensibility.
When the promises and the design go overboard the sale of the product will suffer. A highly pompous and colorful design will not be considered as the best one if it fails to communicate with the customers. A great packaging design should complement the product in the best possible manner. There lies the real quality of a packaging designer.
The leading companies in the world have realized the importance of packaging design as an investment and they have been using it as one of the most effective tools for revenue generation. The proper utilization of the illustration and typography make it all the more endearing to the customers. The real quality of a packaging design can be evaluated on the basis of two aspects.
First of all, it should complement the product in the best possible manner and the second aspect is that it should be really unique both in the content and the approach. That is what great packaging designs will offer the customers in the best possible manner.
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Written by: Andrew Kelly