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Online advertising have captured the vision of experts who used to design advertising campaigns for large business houses in order to promote their products and services. Globally, with the increased number of internet users, it has become an inevitable part for any business organization to have a presence over the World Wide Web.
Does it mean that having a website for your company would actually reap you good amount of profits? Just having a website doesn’t help in increasing sales. The website needs to be promoted in such a way that more and more traffic gets diverted to your website. This is where PPC i.e. Pay per click works.
What is PPC?
PPC stands for pay per click and it is the most popular among all internet marketing tools. It is a great tool introduced by popular search engines like Google, Yahoo or MSN. Today people are extensively dependent on search engines for getting any kind of information. When a certain keyword or phrase is typed in search panel, it displays top search results on that particular subject. Along with top search results are displayed advertisements in text format. These advertisements are the result of PPC advertising campaign undertaken by a particular company. Pay per Click can also display text advertisement on blogs and websites that are related to advertiser’s keyword, product or business.
How does PPC work?
PPC was first introduced by Google in the name of Google Adwords. Today several other search engines like Yahoo and MSN have come up with Yahoo search marketing and MSN adcenter respectively that offers same kind of PPC networks. Pay per click service works on bidding. An online bidding for keywords is undertaken by the PPC network provider. Advertisers are asked to bid for keywords of their choice. The higher the bid amount, the higher will that advertisement get displayed on search results page. It is a dynamic market where an advertiser can have complete control over budget while still maximizing the profits.
As said earlier PPC have now become the most popular among all the marketing tools available to promote your business over the virtual network. With the growing popularity of PPC, newer things are introduced to maximize the benefits. Some of the main benefits of PPC advertising campaign include:
Better visibility: One of the profound benefits of PPC is that it is better reachable to large number of internet users spread over the world i.e. in any country and in any part of the world. Popular pay per click networks like yahoo and Google is able to reach around 80% of internet fraternity that is making search through these search engines. At times, businesses with local presence refrain from going in for PPC marketing because they want their business to get marketed locally. For such business setup an in-depth PPC marketing strategy can be designed to target audiences in a specific geographical location and even of specific age group.
Instant execution: With pay per click marketing strategy there is no need to wait for long procedures to be undertaken in order to reach potential buyers. PPC is the fastest among all marketing tools, yes, even faster than organic SEO methods in generating traffic to your website and it will start displaying your website on search engines the point your campaign goes live.
Controlled budget: Every marketing campaign involves expenditure and in order to gain better profits, it is important that budget is well planned and costs are controlled. PPC is a great tool to control cost. With pay per click marketing service, advertiser pays for number of clicks. No other expenditure is incurred for such advertising campaigns. Only an initial fee to set up a PPC account has to be incurred by the advertiser.
Site statistics: The PPC program provides better website statistics that makes it easy on the part of the website owner to track as to which keyword brings more traffic and conversion. These features can help advertiser to make changes in existing campaign so to increase sales by designing a better plan of action. This will all improve the productivity of the website thereby improving returns on investment.
We have come long way talking about PPC, its working and its benefits, but have we thought about its effective execution? Yes, the execution part is very important from the view point of having better conversions. In order to reap most out of the PPC benefits, it is important to strategically frame PPC marketing campaign. We at SEO Consulting are involved in providing best solutions to run internet marketing campaigns. As a PPC marketing management service provider, SEO Consulting helps the advertiser in following tasks:
Designing strategy: Key to success depends on two factors i.e. planning and execution. We take into consideration the requirements of our clients and make good study about business or service that is to be promoted in order to set a plan of action that can generate sales.
Keyword research: With PPC as a marketing tool, it is very important that advertisers select appropriate keywords to market their businesses. Keywords should be relevant and should focus on attracting significant category of audiences. Our team undertakes comprehensive research on the subject and delivers best possible solution in the form of keywords.
Testing the keywords: Once the keywords are successfully gone live, the keywords which are most successful in targeting leads that convert can then be implemented into a SEO campaign. When these keywords rank organically on google, they will generate a lot more than having to pay for ppc, as generally people click the organic links in the middle instead of the ads.
Reports: Once the campaign goes live, it is important to find out factual data that can reveal the success of PPC marketing campaign. Website statistics are presented in reports for clients to determine if changes are needed to be made in existing plan of action.
Looking to the task involved in PPC marketing service, it is advisable to go in for PPC service agency wherein experts and professionals of the field take care about managing PPC strategy without client getting involved in sorting out micro and macro details about the project required for better execution.
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Written by: Andrew Kelly