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Use Social Media and Win
Utilizing Social Media as an Internet Marketing Strategy
The fact that social media is playing an increasingly crucial role in search engines today cannot be overemphasized. In fact, this trend will likely continue, which is why it is important for internet marketers to incorporate social media into their marketing efforts.
Developing your social profiles
The first important step in taking advantage of social media is to develop your profile on each on the major social media platforms, including Twitter, Facebook and Google+. While doing this may not have resulted in significant returns a few years ago, it is now critical for marketers to enhance their online presence through social media; failing to do so could mean a lot of lost opportunities for you.
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The main reason why you should get involved in social sites is because of the increasing level of attention that social media is getting from search engines. For instance, Google and Bing have actually claimed to pay attention to Tweets as part of their SEO ranking criteria.
TWEET YOUR WAY TO THE BANK.
As such, your authority in Twitter will play a role in the level of importance placed on your recommendations. In addition, the number of times your tweets are retweeted is also given consideration. This means that at the very least, Twitter can really be helpful as far as your search engine ranking is concerned.
On its part, Facebook goes beyond benefiting you on search engines. Once you have a strong presence on the site, the very nature of Facebook interaction increases the possibility of the content you share becoming viral. This could increase the amount of traffic you receive on your sites considerably.
Although Google+ is still relatively new, it doesn’t take a genius to know that it will soon become a force to reckon with. The simple fact that it is owned by Google means that those who are able to cultivate a strong presence on it will be sure to reap great benefits. For instance, Google may base the importance of your account on the number of followers you have on Google+ as well as paying greater attention to the links you recommend. Matt Cutts, a head engineer at Google, revealed that since content quality is measured by the number of recommendations it gets, Google was looking into using this factor in its rankings.
Huge Gain – No Pain
Since social sites are gaining more importance on Google, it follows that the more you network, the more friends you will have to recommend your stuff. This will ultimately increase your traffic as well as improving your search engine rankings. All you have to do is create a profile on each of the social media sites, interact with people and share their content in order to increase your contacts.
It is definitely worth noting that when it comes to social media, a lot of time is demanded if you are to consistently interact and share content. This means that you must prioritize by managing a few select sites and focusing on quality. It is also advisable to hire someone else to manage your social media profiles since doing it on your own may not be practical.
Social media and affiliate marketing
A Match Made in Heaven
Affiliate marketers may find it difficult to take advantage of the opportunities that social media has to offer. This is mainly because most of them focus on building multiple thin sites in various niches, which could make it difficult to manage a social media profile for each. As such, it would be better to adjust your strategy so you can build fewer high-quality sites with suitable content, since this will increase your chances of becoming an authority in your niche. Once this is done, you will be able to build your authority on social media sites as well.
Having an authority site means that your visitors will find your content useful. They are therefore more likely to share it from their own social profiles using the social media buttons on your site. While you may not need to build giant sites, you will definitely need them to be of high quality.
Although the value that social media offers to affiliate marketing is yet to be fully realized, it is clear that with time, it will become a crucial part of any online marketer’s success. In fact, there may come a day when it will be impossible to get top ranking if you are not an authority on social media or if you are not attracting links from other people’s social profiles. It is therefore important to think of your online business not just as your websites, but as your network of sites and social profiles.
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Written by: Andrew Kelly