Sources of Media Traffic: What You Need To Know

Sources of Media Traffic: What You Need To Know

Media Traffic Basic Overview

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According to mainstream internet marketing, the term Media Traffic is the same as Media Buying. Simply put, you are buying advertising from relevant media sources. The media sources could be blogs, news sites, discussion forums, video sites and others media traffic sources. This differs from the regular internet advertising, which many are accustomed to, because of the targeted nature of the source traffic.

The normal advertising network will display your ads on numerous sites and sources, while media traffic is coming from specific sites that you have targeted. You are buying advertising space and time in the media outlet of your choosing. People come to their website to check the content or media and they will see a link, banner, or any kind of promotional material pointing to your site. Media traffic is a more expensive than other advertising sources.

Buying Media Traffic Sources

There are different reactions to Media Traffic because the results vary differently for each user, from the huge success to utter failure. One good reason is that people do not pay attention where they are getting the traffic from.

Do you pay attention? Pay attention or you just might get the strap!

1. Advertising Networks

There are advertising networks that allow you to choose the specific internet services online internet sites where you can spend your advertising credits. There are numerous advertising networks in the internet. A good way to check is to sign up for an advertising account and check the sites that are affiliated with their network. Remember you are buying media traffic, so you must have the option of selecting the sites where you want your advertisement shown. Usually in the advertising networks, there are different types of advertisement available.

1. Pay-Per-Click

There is Pay-Per-Click, the advertisement is shown but the network will credit you only when a user interacts with the material shown. PPC advertising is generally good in cases where the sites are rich in content and highly relevant to the site that you are sending the traffic. PPC is will cost more than the conventional advertising types.

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b. Cost-Per-Impression

Cost-Per-Impression or Cost-Per-Mile advertising is the most common type of online Internet services marketing; usually in the form of banner, pop-ups and contextual advertising. The reason for the popularity is the cheapest entry costs. May be good for a few select media traffic sources, depending on the type of content or media being presented. This is generally what people subscribe to, but usually not very good in terms of targeting users.

c. Other types

There are other types of marketing options. The advertising network can give you the complete list of the choices available. Deciding on the best suited option is the most difficult part in this situation. Weigh the advantages and disadvantages in relation to the site you will be generating the traffic for.

2. Site Owners

There will be situations where you would like to directly negotiate with the Professional Web Design site owners or managers. Depending on the amount of traffic the site generates, it could be operated by a sole entity or a team. Directly communicating with the site operators, you will have the freedom to customize and negotiate a proper deal.

a. Small Sites

For small sites, you will have to contact the website owner. This is where you will get the most options for customizing the promotion. Site owners will usually want to discuss the whole campaign with you. There may be advertising schemes that the owner wants to incorporate and you will both be able to decide on which ones will be the best options. Statistics for small sites are generally not very detailed. Low cost of entry for newer sites.

b. Large Sites

There are sales and online internet marketing departments for a large site. Not as much freedom on options because they may already have packages for advertising already set to offer buyers. With larger sites and better management, they have excellent statistics for the site and advertising data. More expensive because they generate more traffic.

Monitor Media Traffic Sources

It is a good idea to have a log of the statistical data from your internet services media traffic sources. With the data available, you will select the source from an informed decision. You can find tools, available online, to have a detailed analysis of the different prospect sites; Compete.com, Quantcase.com and Alexa.com.

Written by: Andrew Kelly

Award winning designer, finalist in the Australian Design Awards 2004, SEO expert. Andrew has had a keen interest in entrepreneurship for as long as he can rememeber. He has over ten years experience in digital marketing and SEO for various companies around the world and has now set up Marketplace For Entrepreneurs as an easy way to find a solution for your SEO and Design Needs. Google+