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Buy Relevant Website Traffic by Identifying the Right Sources of Media Traffic
Everybody prefers to get free traffic and many of those who pay for traffic would not want to keep on doing it indefinitely. There are several ways of getting traffic to a website whether free or paid. Paid advertising on media websites like CNN is one of the most effective ways of getting large number of visitors to a website.
If you can find the right sources of media traffic, this kind of traffic can be of great value due to the fact that if properly done, you will get very relevant traffic for your website with a high conversion probability. Here we discuss about ways of finding the right sources of media traffic to make your advertising budget work hard for you.
The importance of carefully selecting your sources of media traffic:
Quite a few sites out there do depend on paid traffic from media sources which forms a large percentage of their website visitors. Owners of websites which depend on sources of media traffic can afford to buy it because they are confident about their ability to convert this traffic into business.
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Only websites which find the right sources of media traffic, run a carefully designed and effective campaign at the media websites and then do a good job of converting their visitors will be able to justify the high costs involved.
Finding the right sources of media traffic:
If you know the profile and interest of the type of visitors that you want on your site and have the information of their browsing patterns and the websites they frequent, you will be able to narrow down on the media websites that you should target. However this kind of knowledge comes with lot of experience and is not everyone’s cup of tea.
The preferred way to find the right sources of media traffic is to take the help of advertising networks. There are quite a few advertising networks on the web, for e.g. BuySellAds and Traffic Junky which will help you locate the correct websites to advertise on. They will help you find the right websites where you can place your banner ads either on pay per click or impressions basis.
While advertising networks can help you identify a list of potential media sites, it is also important to check that the type of people who visit it are the ones you are looking for. Always check the visitor demographics and statistics of a website before you commit valuable money for advertising on that site. Quantcast and Compete are two sites which will help you do this. You can get good insights into the traffic and traffic patterns of a website by using their services.
Why monitoring and control is equally important:
The fact that many sites are indeed depending on this kind of expensive sources of media traffic does indicate that this kind of advertising does work and can be cost effective. Everything depends upon what kind of visitors you generate and what you do with them at your website. For this to work, everything from selection of sources of media traffic, the right advertising to bring in relevant traffic, landing pages and conversions have to be as close to perfect as possible.
MISTAKE – Set it up and forget it!
As is always the case for paid traffic sources, you have to keep an eye on how these various cogs in the process are getting along together. You also have to take corrective action quickly if you detect any problems or inefficiencies. This will be an ongoing process as there is always a chance that what has worked very well in the past need not do so in future.
Conversions, landing pages and websites:
Whenever you are paying for traffic, it is very important to pay attention to what sort of website or pages that traffic is going to. A careful trade-off has to be made between the advantages and disadvantages of sending traffic to a very general or a very specific website page from a conversion point of view.
Sending traffic to a very general website from sources of media traffic might be too distracting and might not hold the interest of the visitors which makes conversions difficult. Making the website very specific, for e.g. review sites, may result in the site appealing only to a smaller subset of visitors which is again not the best way to go about it. The best way is to take a somewhat middle path which will hold the interest of a large chunk of visitors while still giving you the ability to have a good conversion rate. An example would be to send traffic to a website that talks about different types of medical insurance rather than a specific site about a particular type of policy or a general site talking about all types of insurance.
Make sure that traffic which you pay for comes from the right sources of media traffic, is sent to the right type of websites and the whole process is carefully monitored to make that advertising budget work hard for you.
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Written by: Andrew Kelly