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Targeting UK traffic – Tips and advice to make it easier for you
Targeting UK traffic makes perfect sense when you find yourself in a competitive niche and are struggling to rank high enough on a global search for you to make any real money. However, in order to start targeting UK traffic there are a couple of key things that must be done in order to give you the best possible opportunity of ranking on that all important first page so read on to find out about the key steps that you are advised to follow.
Targeting UK traffic requires a domain name.
When it comes to targeting UK traffic it is advised to look at purchasing either .org.uk or .co.uk as your domain names rather than just sticking with whatever ending is currently being used for the website. These domain names are inexpensive, but do be aware that .co.uk tends to be registered for a two year period with a number of domain registrars so you actually get even better value of money than you first thought.
The reason why these domain name endings need to be purchased when targeting UK traffic is simple in that they rank extremely well and this is due to how Google loves to push the most relevant results higher than the rather more generic .com or .net endings that you see elsewhere. The outcome of this is that if you go to google.co.uk and carry out a search there will be a tendency for more .co.uk domains to be on the first couple of pages than anything else due to it being seen as offering the most accurate results for someone within the country. This in itself can, therefore, help when it comes to ranking that bit higher.
Buy a hosting account from a UK company.
This second step may be surprising for some, but in actual fact buying a hosting account with a company based in the United Kingdom will actually help in regard to targeting UK traffic. Basically, it will help when it comes to your SEO and there are clear ideas that the search engines also love the fact that everything is being kept local like this with you then being rewarded with better results making it easier when it comes to targeting UK traffic.
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There are a number of companies available and you will also often find that your website will load faster due to it being kept on servers within the country and being accessed by people across the UK.
The importance of keywords when targeting UK traffic.
As with any SEO, keywords are just as important when it comes to targeting UK traffic as it is anywhere else, but one big difference you will tend to find is that there is less competition when it comes to trying to rank for them. Less competition does of course mean it will be easier to get onto that all important first page, but as with websites elsewhere it is important to do research before going any further.
To search for the correct keywords you wish to use when targeting UK traffic it is still best to use the Google keyword tool that will be all too familiar; however, it is essential that the UK is highlighted in the search terms in order to discover how popular various words are just within the country. Doing this will help reduce the potential keywords to use for targeting UK traffic before then moving on to the next step, which is checking out the direct competition.
Checking out the competition when targeting UK traffic involves doing the same as elsewhere in that you must study the sites currently ranking at the top and discover how many backlinks they have, the title tags they use, and of course their PR. Doing this when considering targeting UK traffic will help identify a number of niche areas that will then require less SEO than normal to get to not only the first page, but in the top three spots.
In conclusion it is fair to say that targeting UK traffic only requires some subtle changes in the way you approach your research, but always buy a domain name suitable for the country rather than trying to battle on with just your .com or .net. Targeting UK traffic requires the same keyword research, but always remember to look specifically at UK statistics, and studying the competition to allow you to work out how much work is needed to get your site in front of the UK audience and get you earning money through your website.
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Written by: Andrew Kelly