where are you ranking?
PAY PER CLICK ADVERTISING IN A NUTSHELL
PENNY PINCHERS VAMOOSE! PPC ROCKS!
CLICK-A-HOLICS ARE WHAT YOU WANT!
Any qualified WEBSITE DESIGN SERVICE will be the first to tell you building an online reputation for your website is tough – period! As the web is now saturated with websites it is difficult to get any exposure on popular search engines as the established websites are already occupying the top results. Pay Per Click is an effective method to raise awareness and get traffic flowing to your website which ultimately builds up the rank of the website thus giving it more exposure. Not only is Pay Per Click a way of appearing on the top of search engine pages but it also enables you to target particular keywords so that you only attract the relevant target market to your website. An SEO EXPERT of course would be tickled pink to help you with this!
With PPC advertisers get full control of how much they are willing to pay for each click on the search results, although the more you pay the higher the search results will be.
HIRE US TO MAKE SURE YOUR PAY PER CLICK GETS DONE RIGHT!
Going Nuts Wanting to Know Just How Pay Per Click Works?
This is the crammed up simplified version. Advertisement suppliers such as Google Ad wordsoffer Pay Per Click advertisements on their search engine results; these are shown at the top of the search results page under ‘Sponsored Links’. The order in which these sponsored links are shown depends largely on the amount the advertiser is willing to spend and the popularity of the keywords and SEO content. The process of setting up a PPC advertisement involves going through an advertisement supplier, customizing your ad and then bidding on how much you will pay for every time someone clicks your ad. Of course to go through this process smoothly a significant amount of research is required before hand to determine your budget and to judge which keywords are the most profitable.
If you are smart, which I know you are, you need a professional SEO expert from a qualified WEB DESIGN TEAM with a proven track record.
Because this is what they do! This is what WE do and if you are successful WE are successful. A WIN-WIN relationship. And let me tell you something just between you and me. I absolutely HATE losing, as does my team!
Give us a shout when you’re ready to get crackin! Let us show you just how effective PPC is going to be for your website! Just one piece to the intricate and diverse puzzle of online business success!
Pay Per Click is possibly the most efficient and effective way of getting more exposure to already established sites and new websites. The reason it is so effective is because you are directly targeting the relevant audience through the keywords your ad is associated with. This means that anyone who gets to your website through a PPC advertisement is interested in what your business has to offer as they would have searched for the keywords associated with your business.
THIS IS FANTASTIC NEWS BECAUSE YOU KNOW THE QUALITY OF FOLK VISITING YOUR DOMAIN ARE MORE LIKELY TO BUY YOUR PRODUCT OR SERVICES THAN JOE BLOW DOWN THE STREET!
Another factor your invaluable WEB DESIGN CREATORS AND SEO EXPERTS get all flushed about!
You do have SEARCH OPTIMIZATION EXPERTS and their professional team members behind you right?
SHAME ON YOU IF YOU DON’T! GIVE US A SHOUT AFTER YOU READ THIS AND WE’LL GET YOU SET UP!
Additionally, PPC advertisement provides you the opportunity of determining which keywords are popular so you can correctly optimize your website to keywords that will actually get you a good return.
Furthermore, the advertiser has full control of how much they want to spend over a period of time thus allowing them to create a pre-determined budget that they can manage.
This means there are no surprises for you and your business. You can work intimately with your WEB PAGE PROMOTION experts, SEARCH ENGINE OPTIMIZATION SERVICE team, INTERNET SERVICES extraordinaire and SEARCH ENGINE POSITIONING squadron to ensure your PPC works for you.
WOW! You’ve got quite a few fantastic experts backing you up on this. GOOD FOR YOU!
Of course, to be successful with using PPC you must do your research before you put your money on the line (THINK SEO EXPERTS). The keywords you use must be properly researched and the content in your ad must be persuasive enough to get clicks on it (LEAVE IT TO YOUR SEARCH ENGINE OPTIMIZATION TEAM!).
A common mistake made by advertisers is to direct the PPC ads to their homepage. This not only detracts from the integrity of the ad but also increases the chance of you losing potential customers. A better way to do it is to direct traffic to a page on your website that specifically targets the keywords and not only clearly provides information on what is being offered but also offers something in return to the customer so that they are compelled to check out the rest of your website. Constant monitoring of the campaign’s performance is essential in ensuring that it is yielding the results required.
Again my business friends, GIVE THIS RESPONSIBILITY TO YOUR WEB DEVELOPERS AND SEO experts so you can spend your time doing more important things – like taking a vacation or playin hookie!
Disadvantages of PPC Advertising
While PPC advertising is one of the most efficient ways of attracting web traffic it also has quite a few limitations.
It all depends on perspective. Is your glass half full or half empty?
The main disadvantage of PPC advertising is the competition for popular keywords; this often leads to a steep rise in the cost per click and makes it a very expensive method of advertising.
OUCH! Simple supply and demand. Another reason to leave this PAY PER CLICK stuff to US – You’re SEO Experts!
Although this can be avoided by using smaller search engines for PPC ads it isn’t nearly as effective as using the more popular search engines such as Google and yahoo. This limitation makes it almost impossible for smaller businesses to afford Pay Per Click advertising and hinders their business from growing because they cannot reach their target market. You following?
The good news is that this limitation is not as detrimental as back in the olden days.Nowit’s possible for business to show up in paid advertisements even if they cannot match the financial capabilities of some of the bigger businesses. The other slight disadvantage involved with PPC advertising is that you are limited to a certain amount of characters to describe your business and with people becoming more and more aware of sponsored results being paid advertisements this can be a bit of an issue. However, the fact that you do not have to pay until the consumer actually clicks on the link means that it will not result in any further expenditure.
So now you know some of the disadvantages here. Your choice as to whether or not you let a few bad apples spoil it for you or not!
Give us a shout and we’ll get you started!
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Written by: Andrew Kelly