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The real worth of a website is greatly determined by its website conversions. It goes without saying that for you to make meaningful gain from your webpage you must work to improve your web traffic. In this write-up we’re going to learn several ways on how to increase website conversions.
Relevance and Consistency
Whenever someone logs in to your account, they definitely want some fresh content. Be careful to avoid giving confusing messages that may not be relevant to the context of your website. Let the information available on your webpage add more value to your target audience. For this reason you must carefully study your audience to determine their characteristics, likes and dislikes. This is not rocket science; it’s all just a matter of common sense.
Let us keep you consistent so you stay relevant!
For instance if you’re using your landing page for marketing purposes, everything from the heading all the way downwards must be harmonized. From the moment that a visitor reads the headline to the moment that he chooses whether or not to make a sale, you must show consistency and relevance in the manner of presenting ideas.
Visitors formulate their expectation based on the keyword typed on the search engine. A communication breakdown may arise if these visitors happen to land on your site and their consistency hits a dead end. So, you have to ensure that the same efforts you apply optimizing your website and all the advertising techniques that you employ are complemented by a rich, consistent and relevant stock of information available on your website.
One of the common mistakes that can negatively affect your website conversions is for instance sending traffic from an audience looking for commodity A into a website that sells a related product B. Though they might have some interest in product B, they’ll tend to feel misguided and immediately click the ‘back’ button.
Straight Up IS Nice!
If you want to increase website conversions, you must be very keen to give straight links. The thumb rule here is to ensure that your visitor does not stop for a while thinking what to do in order to land on the relevant page. The easier you make it for them to access the relevant pages, the more the website conversions that you should expect.
If you’re using affiliate marketing to promote your website, and your website sells numerous items, there is no use in giving a link that will land the visitor on your home page. If for instance the visitors want to know more about product A on your website, provide them with a link that takes them directly to this product.
Choose a Good Headline
Draw People In FAST!
A headline is a very important aspect of a website. You must strive to ensure that the headline not only draws more visitors to your site, but also reinforces their confidence that they are indeed on the right page. A weak heading will just affect the consistency of your visitors and they may have to stop for a while to re-check whether indeed they’re on the right page.
Have Many Landing Pages
Another good technique to increase website conversions is by creating several different landing pages; ensure that each one of these pages is tied to a keyword which you’ll use to draw the interest of the visitors. Many landing pages ensure that you tailor each one of them to suit the specific needs of your visitors.
Avoid Crowding Your Landing Page with Too Many Messages
Some people make the mistake of wanting to communicate almost all the information on one page. They give numerous links and options to the visitors. The truth of the matter however, is that this only serves to confuse your visitors. In fact they might just be tempted to hit the ‘back’ button.
Open Affiliates Website in New Window
This simple trick enables the visitor to go to the affiliate’s webpage without necessarily having to leave yours. If they happen not to get what they wanted from the affiliate’s website, they’ll come back to your page. This could also greatly increase your website conversions.
One of the ways to increase website conversions is by collecting several email addresses and using them to send your quotes, offers e.t.c to your potential visitors. If you’re using this tactic, ensure that you clearly explain your intention of asking for the email address. It is also a good idea to let them know that they can easily unsubscribe whenever they wish to.
Hope that the tips given above will help you see the difference within the short run.
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Written by: Andrew Kelly