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Email marketing is undoubtedly one of the best methods of promoting products. However, many ONLINE INTERNET marketers are finding it hard to achieve success with their email list. If you are one of them, the following tips will help you to figure out how you can build an effective mailing list with quality leads, which will ultimately lead to higher conversion rates.
First, you need to know that list building does not work with all niches. Consequently, before you even start to build a mailing list to promote your products, you need to determine whether email marketing is ideal for your niche. If you are finding it hard to create an effective mailing list with quality leads, chances are that this kind of marketing does not work with your products. So, how can you know whether sending emails is ideal for your niche?
The niche markets that work best with emails are the ones where customers have an ongoing, or a long term interest in the products being marketed. The products should also evoke some passions on your clients. A good example is the products that are related to a hobby such as golfing or sport fishing. The other niche markets that work well with emails are the ones where customers require ongoing education or information on the products.
The products can be related to a hobby, business or anything else where customers will always be eager to get information, which can help them get better results. Creating emails on topics that are related to such products will certainly help you to achieve success in list building. This is because customers will be interested with the subject, and they will be eager to subscribe to receive your emails and buy the products. They will also be interested in following the latest developments regarding the product.
There are some niche markets where you should not bother trying to build a mailing list. These niches mostly involve selling products that solve a problem once and for all.
Once the problem is solved, and the customers are satisfied, they tend to be disinterested with anything that is related to the subject. Actually, they do not even like to be reminded about the problem, and this is what you will be doing when send them emails. So, collecting email addresses in such niches where customers do not have a long term interest in the products will be a total waste of your time and resources. It is also advisable to avoid trying to build a list in niches where you are finding it hard to get regular leads. The ideal niche for list building is the one where you will always get new decent leads rather than relying on the same old contacts.
Besides trying to build mailing lists in the wrong niches, the other reason why some people are finding it hard to achieve success with their list building efforts is because they do not know the most effective methods of collecting emails. If you want people to subscribe to your email list, you need to provide a quality incentive.
Most people do not like being asked to provide their email addresses without a good reason. So, you must provide something that will get people really interested in signing up for your email list. This could be a free video, report, eBook, or any other free product, which customers will find useful. Again, the content of the freebie that you are going to offer must be of top quality.
Once you have a quality opt-in-gift ready, you need to get people to sign up. There are several methods you can use to entice customers to sign in. One of them is making use of a flying pop over with links to your web pages on your site.
The links on the flying pop over will direct SEO traffic to various pages of your website, and you will be able to collect leads. Leaving a link in your forum signatures linking to your squeeze page is another effective method of getting people to sign up to your list. Creating You Tube videos with links to your squeeze page is also a great idea. If you are in the info product market, you can try affiliate marketing to drive traffic to your site. The last method that you can use to collect leads is paid traffic. However, you have to track everything carefully to ensure you are getting the right results.
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Written by: Andrew Kelly