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Web design is the process of planning and making functional websites. There are various tasks involved in creating a website and web design refers to the tasks focused on building the graphical user interface and the front-end of a website.
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A functional website consist of many pages that present information in different technologies and correlated together using hyperlinks. Any website found on the world wide web has two basic aspects: the visual presentation that the use interacts with and the hidden programming syntax written by web designers which makes and keeps the website running.
The internet has really changed the modes of communication all over the world. Government agencies, companies, nongovernmental agencies, individuals and businesses are relaying an infinite array of information to their targeted audience through the internet. It is through effective and efficient web design that is making these groups communicate and transfer information over the World Wide Web. Web design is the art of presenting information and communicating with the target audience through the internet.
Why Web Design is Important
The DEEP DARK Scoop!
The internet is the main source of information and almost everything that you need can be found on the internet. The internet is a fundamental thing in business world and businesses are making every effort so as to have an effective website. Gaining a strong PROFESSIONAL AND EFFECTIVE web presence is very important if you are aiming to expand your business and market your brands successfully. Strong web presence is achieved through proper web design strategies that will develop an identifiable online presence.
Business Visibility: Through web design a company can create a website with creative ideas and a stunning look which will enable it to pass information regarding to its products and services to the public. A website is an opening that will enable a business to be visible all over the world. This is achievable through attractive website design.
Web Design helps business to expand their market reach: Having an online presence makes it possible for businesses to reach potential customers all over the globe. Through the search engines such as Google customers can obtain vital information about business products and services effortlessly. This is achievable through proper search engine optimization (SEO) website design
It is an Inexpensive method of promoting business. Internet marketing is one of the best methods of advertising business products and services at all times. There is no time limit of advertising your business products on your website as it is in the case of other conventional methods of advertising such as newspaper.
Web design and Ecommerce
Ecommerce is carrying out of business transactions over the internet. It is a business online store where customers can shop for goods, purchase them and make the payments for the goods or services purchased over the internet. These electronic transactions enable your business to sell it products and services all round the clock with no time and distance barrier.
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Web design is involved in creating safe and secure ecommerce platforms which are capable of doing any type of electronic transaction over the internet. A properly designed website will act as your business online self selection store where your clients can purchase and pay for the purchased goods or services while you are asleep or relaxing.
The Web Designer
Web design is now a prerequisite of every business which wants to increase its sales volume and gain popularity in the market. This necessity has created the emergence of many web design companies and many people going for web design courses at tertiary level. A few years ago it was very costly to own and maintain a website but currently things have changed due to technological advancement. Today, almost every one can own and maintain a website.
Web design is done by web developers also called web designers, and they help people with little or no technical knowledge and advanced website design skills to have websites. They have technical expertise and experience in designing websites in a precise manner to cater specific business needs. Serious business people are going to such professionals for web design services which saves them time if they were to do it on their own.
Your Role in Web Design
If you are to hire a web developer you must first have an interactive session with him/her so that he or she understands your business objectives and derive a solution based on what you want to be portrayed on your website. Your website must suit your business goals and must be attractive to your target audience at the same time. A web designer designs a website based on what you want and therefore you should explain what you would like your web pages to appear. The appearance of a website includes the color schemes, fonts, layout and the links. The font and the color scheme must rhyme with the information you are giving out and the advertisements which you will be rolling out.
The appearance is therefore an important aspect of a website and any information you would like to be included in a website must be precise and to the point. People usually browse the internet but not reading it like books.
Future Prospects of Web Design.
Predict and Succeed
Technology is changing at a fast rate than we can expect. Each and every day a new technology is rolled out or an earlier technology is advanced. With this trend, it becomes hard to predict how the future will look like.
But by the way mobile computing has penetrated, we can easily forecast that mobile internet usage will overtake desktop internet. Businesses therefore should embrace themselves for this new upcoming technology so as to rise above the rest and reap the benefits of this upcoming technology advancement. In mobile computing, there will be an advancement of M-commerce that will surpass the current Ecommerce since majority of consumers are using their mobile devices to search for their needs.
Social networking is another area that will change the future of web design. With more and more people interacting online through the social networking sites,the more they are gaining experience on internet usage.
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Written by: Andrew Kelly